Keynote speaker on Digital Reputation Management, SEO Consultant and Chartered Marketer

I came at SEO from a different angle to most; I came via the Marketing route. Most SEO’s I know all worked their way up through the coding and site building route and many of them have awesome ninja like skills. Technically they are wizards and leave me in awe.

So if they are so good then why am I doing this?

Well I figured out my 3 Rules of Google early on in my career and realised the one thing that could set me apart from these technical wizards. The reason why people ask me into their businesses and ask me back on a regular basis is that I figured out that people, not machines are at the heart of good SEO.

Quite simply, machines NEVER buy the goods or services you are selling; people do.

This sounds too obvious, right?

Wrong.

These code wizards were technically magnificent at getting traffic to websites, they were SEO experts but they didn’t know how to sell. And this is where the Marketing bit comes in.

Professional SEO is all about getting the technical bits right but equally important is making sure that your site engages with your audience.

The history of advertising is littered with examples of brands that spent a fortune on Marketing only to find that people didn’t want what they were offering.

Good SEO therefore combines the best technical know how with an understanding of the human psyche. SEO is Sales and Marketing combined with code and design and when it all comes together the results can be spectacular.

If you want to know more about me and my background check out my profile page. I’m happy to share the resources and things that have influenced me and if you want to read the outpourings of my SEO addled mind you can always catch my blog here.

If you think I can help your business please feel free to contact me and let’s talk.